Tangled – The Most Expensive Hollywood Animated Movie

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Tangled was released in the year 2010. It is the most expensive animated movie till date and the second most expensive movie, one have ever seen. It took almost six years for the production of the movie by none other than the ‘Walt Disney Animation Studios’ and the cost that has been estimated was $260 million. It is the American computer animated musical fantasy-comedy film released by Walt Disney Pictures. It got 7.9/10 ratings on IMDb by 170,237 users. In the Walt Disney Animated Classic Series, it is ranked 50th. It is a German fairy tale on “Rapunzel”. Voice of Rapunzel is given by Mandy Moore. Zachary Levi, Donna Murphy are the other stars. Written by Dan Fogelman (screenplay), Jacob Grimm (fairy tale). The film take 100 minutes as the running time and earned $591,794,936 on the box office. It received award for the Best Original Song at the 83rd Academy Awards. Its short sequel, Tangled ever after was released in 2012. This story is about the princess who was kidnapped when she was a baby and spent her life till she became a teenager, in a tower. She was kidnapped by a mother Gothel because she a magical powers of keeping one young and does not make them old. Her life changed one day, a bandit took her out from the tower where she discovers everything, her identity, the world and the reality. From there on her life begins and she restarts her journey of life with her originals and with her love, the bandit.

Production

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The directors of the movie was originally announced in April 2007, Annie and story-artist Dean Wellins and it took six years for the development and costs more than #260 million. But in the year 2008 in October, directors Keane and Wellins stepped out due to some other commitments and replaced later by Byron Howard and Nathan Greno. Later Keane worked as an executive producer and an animation supervisor and Wellins produced and developed other short films.

Title Change Controversy

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During the production time of the movie it was named as Rapunzel which later changed to Tangled.  The story behind this controversy is that a previous movie in 2009 ‘The princess and the Frog’ had a budget of $270 million and is not much successful as expected. Disney had a belief that name of film on princesses discouraged young boys from seeing the film so to attract both the sexes, they changed the name to Tangled. This shows how desperately they wanted to attract the audience some call it a marketing strategy.

Animation

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Computer-generated imagery (CGI) was used to make the film.  The Rococo paintings were used for the film-artistic style by a French artist Jean-Honore Fragonard. No-photo realistic rendering has been used to create the impression of the painting. Glen Keane held a seminar with 50 Disney CGI artists and discussed the pros and cons of the film. When Keane started the project the quality was not available at the Disney as he wanted and Walt Disney Animation Studios later had to create them on their own. Keane wanted to bring the hand-drawn art to CGI.  They used subsurface scattering and global illumination, they want the fluidity in the art and used latest technologies to show rich environment and realistic characters.

Music and soundtrack

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The original soundtrack was composed by Alan Menken, Academy Award winner and the lyrics were written by Glenn Slater. It was ranked 44 on US Billboard 200. Ranked 7 on US Billboard Soundtracks and on US Billboard Albums it ranked 3.

Story line

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This story is about a girl who got the magical powers in her hair. This magical power lies in the hair of Rapunzel which can make a person young and keep the death away. The baby princess was kidnapped from the palace by the Mother Gothel in the middle of the night. Mother Gothel kept her locked in her hidden tower and never allow Rapunzel to go out. Rapunzel was very curious about the outside world and one day her dream come true. A bandit, Flynn Rider climb the tower and took Rapunzel to shoe the outside world where she always wanted to go and see every year on her Birthday as a deal. She was a teenager by then and hair has grown 70-feet long. When mother Gothel came to know about this bandit she convinced Rapunzel against the Flynn and knock him out to death but was rescued by Maximus. Later Rapunzel realized that she is a lost princess and is kidnapped in the tower. Later Flynn came to the tower and defeat the mother Gothel and expressed his love for the Rapunzel and take her to the original parents and lived happily thereafter.

Awards and Achievements

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It won National Movie Awards 2011 for the category of animation. It has nominated a number of times for number of awards and won second prize at 54th Grammy Awards for the category of Best Song Written for Visual media (‘I see the light’). It was nominated earlier for 38th Annie Awards, Broadcast Film Critics Association Awards-2010, and 68th Golden Globe Awards for the best animated feature film, at National Movie Awards 2011, Las Vegas Film Critics Society, Phoenix Film critics Society Awards, 37th Saturn Awards, 2011 Teen Choice Awards and the British Academy Children’s Awards.

 

 

 

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