201 Carat CHOPARD “The Most Expensive Watch”

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201-carat CHOPARD “The Most Expensive Watch”

Price: $25 million

CHOPARD                                                      chopard_201_carat


Chopard is a Swiss-based luxury watch campany  that took   its name from Louis-Ulysse Chopard who was the founder of the company. Chopard, is one of four  brands in the Fleurier Quality Foundation together with

  • Bovet,
  • Parmigiani
  • Vaucher

that is a certificate for very high level of quality and character . “Qualité Fleurier” standard competes with the Geneva standards,the Geneva Seal is the quality seal of the Watchmaking School of Geneva.

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History at glance:

  • In 1920 Chopard moved  to Geneva started  production of quality watches.
  • Chopard Company was taken over by  goldsmith and watchmaker Karl Scheufele in 1963  who as the new head of the company, gained tremendous experience with watchmaking and jewelry making.
  • He was a pioneer  to modernization of the company and added the jewelry segment into the Chopard closet.
  •  Chopard introduced the Happy Diamonds collection in around 1976. Watches  featured extremely expensive  mobile diamonds that floated  between transparent sapphire crystals.
  • In 1996, after alot of  planning and development, the first Chopard in-house movement of the late 20th century was produced.
  • Chopard holds three production sites located in Geneva, Fleurier in Switzerland and Pforzheim ,Germany.

Chopard USA boutiques-

  • New York City, Beverly Hills.
  • Costa Mesa, California.
  • Palm Beach, Florida.
  • Old San Juan, Puerto Rico.


Mr. Scheufele is the president of the Chopard Company. The business is kept in the blood lines . In the 1990’s his children joined the business. Caroline Scheufele his beautiful sister  is the head of the jewelry division, while Karl-Friedrich manages the watchmaking.

 The Kohinoor of watches



$25 million YES YOU HEARD IT RIGHT!!!This extremely expensive timepiece by Chopard  is a 201 carat luxury wristwatch features 874 diamonds.

NUMBER            TYPE                                                                    WEIGHT

1           heart-shaped pink diamond, internally flawless         15.37 carats.
1           heart-shaped blue diamond, VS2                             12.79 carats.
1           heart-shaped D colour diamond, flawless                  11.36 carats.
3           pear-shaped yellow diamonds                                  8.45 carats total.
26         pear-shaped yellow diamonds                                  17.07 carats total.
48         round yellow diamonds                                            8.81 carats total.
260       pear-shaped D colour diamonds, flawless                  60.94 carats total.
91         round D colour diamonds, flawless                           10.29 carats total.
443       FC yellow diamonds                                                4.95 carats total



The watch has a spring-loaded mechanism which, when pressed, allows the three heart shapes to slide away   and expose the yellow diamond-studded watch face.Yes it is actually worth every bit of its penny!!, this flawless  watch is for the love of your life. It is a  spectacular limited piece . This watch is beautiful and simple time piece that looks like it is surrounded by petals of flowers.

“Just for fun, more than 600 yellow diamonds are sprinkled alongside 91 or so colorless diamonds.”



The whole of the watch is completely handmade and fabricated under extreme security covers, even the location of manufacturing zones are kept secret and their delivery to the owner is done under a  4 layer security cover.


Chopard Charity

chopard charity

  • Chopard has contributed to the development of medical research, taken part in different charitable events and helped a number of foundations, including the Elton John AIDS Foundation. Chopard has continuously cooperated in fight against AIDS with Sir Elton John who established the foundation in 1993.
  • The brand launches limited-edition Elton John watches to benefit the foundation. Chopard co-sponsors the charity events annually held by the foundation – Elton John AIDS Foundation Oscar Party, White Tie & Tiara Ball and An Enduring Vision.
  • The Scheufele family is involved with The Prince Charles of Wales foundation donating timeless Chopard pieces as a symbol of their dedication to the Prince’s cause.

Responsible Jewelry Council (RJC):

Chopard is a  Member of the prestigious Responsible Jewelery Council (RJC), an international not-for-profit organisation which was established to build  consumer confidence in the  jewelry sector through  responsible business practices and quality workmanship . Chopard started a partnership supporting WW F’s Tiger Initiative for saving tigers throughout the world


Proud Sponsers:

Mille Miglia:

Chopard has always regarded this partnership as much more than a passive commitment and chopard became the event sponsor of the Mille Miglia race. Father and son have personally participated every year in the 1000-mile back breaking race.

The Cannes Film Festival:


The partnership between the Chopard Company and the Cannes Film Festival started in 1997. Initiated by the meeting between Caroline Gruosi-Scheufele, Chopard Co-President, and Pierre Viot, President of the festival. By Viot’s request, Mrs. Gruosi-Scheufele with the team of Chopard master craftsmen redesigned the Golden palm award.

To mark the 60th Anniversary of the festival, for the Cannes Film Festival 2007 opening ceremony the Chopard Company developed the Red Carpet Collection in cooperation with Valentino. Caroline Scheufele created 60 high jewellery pieces inspired by the celebrities at Cannes,

Grand Prix de Monaco Historique:

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First organised in 1997 to commemorate the 700th anniversary of the Grimaldi dynasty. In 2002, Chopard became official partner and timekeeper for the event, and has also developed a series of classically inspired sports watches.

Words from Mr Scheufele

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Q: If one of the big groups wants to buy Chopard at a huge premium, what will you decide?

Mr Scheufele: It has happened already! We had more than one offer. I asked my children to make the decision and I am lucky that my children rejected the offers. They love Chopard, won’t know what to do with the money, no; there is no chance of that happening.

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